Checkout isn’t just the final step in the buying process. It’s the moment that determines whether all the time, energy, and budget spent getting a customer to the cart actually..
Checkout isn’t just the final step in the buying process. It’s the moment that determines whether all the time, energy, and budget spent getting a customer to the cart actually..
Website downtime isn’t just an inconvenience — it can cost your organization lost revenue, damage your reputation, and frustrate visitors. For businesses, nonprofits, and service providers alike,...
Marketing teams depend on various tools to manage customer journeys—CRMs, email systems, and analytics platforms are just a few. However, when these tools don’t communicate effectively, valuable data...
Customer Relationship Management (CRM) platforms can do more than store contacts and track sales. When implemented with clear strategy and alignment, a CRM can strengthen relationships, improve...
At Engine Room, our team of WordPress developers constantly monitors core updates, beta releases, and community discussions to ensure our managed WordPress services remain best-in-class. This...
The digital universe can feel like an endless tapestry of choices, especially when striving for a robust online presence. And amidst the myriad options available, finding the best Content Management...
Creating a personalized website experience is no longer a luxury—it’s an expectation. Visitors anticipate content that speaks directly to their interests, behaviors, and needs. A strong website ...
Customer Relationship Management (CRM) systems are more than just data repositories—they are the engines that drive business efficiency. A well-structured system can make operations smoother and...
The surge in mobile device usage has transformed how users access online content, with approximately 60% of individuals now using apps on their smartphones. As businesses adapt to this trend,...
When your company dedicates resources—time, energy, and money—to extensive digital marketing strategies aimed at promoting services and expanding your audience, the process can quickly feel daunting....
A bank's digital presence serves as a critical touchpoint for customers seeking trust, security, and efficient service. As online interactions become integral to customer satisfaction, numerous banks...
As members of credit unions increasingly rely on online channels for services and engagement, ensuring the security of these platforms is more critical than ever. Drupal, an open-source content...
In today's digital-first world, accessibility isn't just a compliance checkbox; it’s a cornerstone of inclusive user experiences. One way organizations communicate critical accessibility compliance...
How did we reach the festive season already? December snuck up on us this year, and so did a million milestones in the Generative AI space. I’m especially excited to discuss Engine Room’s latest...
In recent years, the landscape of content management systems (CMS) within government agencies has seen significant developments, with Drupal emerging as a leading solution. A remarkable 55.9% of...
If you’ve kept up with our recent blogs, you’ll know about our ongoing efforts at Engine Room to build a robust AI-powered Test Case and Test Script Generator that can change the lives of QA...
In the competitive world of e-commerce, what sets successful online businesses apart from the rest? The answer lies in the intricate details of custom web development that cater specifically to the...
Running a company that provides website maintenance and development services, along with having been in web development for over twenty years has given me a wide-eyed and fairly objective view of the...
LLMs for Test Cases – Our Observations
Most of us are excited about AI’s impact on tech and business. Some of us are afraid, which is reasonable. Above all, many of us likely feel overwhelmed – like...
Forms are ubiquitous on the internet—email sign-ups, contact forms, loan applications. Even when you search on your favorite website, you’re using a form. Since forms are everywhere, it’s easy to...
Are you as excited as we are? Drupal 11 has officially been released, marking the beginning of an exciting era for the platform. This latest version of Drupal is the culmination of years of visionary...
What does freedom mean to you? For 25 years, the National Liberty Museum has championed the cause of liberty and justice, bringing inspiring stories of courage and resilience to life. Nestled in the...
AI and machine learning are producing many game-changing tools for software development teams, but shockingly few address testing – the most time-consuming, taxing, tedious sector of the engineering...
The significance of the digital marketing universe lies in its ability to enhance efficiency, connectivity, and convenience in both business and daily life. In the business world, digital...
Big news! Engine Room has earned a spot on this year's Inc. 5000 list. Earning a place on this list is no small feat. It signifies not only outstanding growth but also a commitment to excellence and...
It may not have escaped you that significant digital trends are currently impacting the customer experience. They include regulatory changes, consumer privacy, and the end of third-party cookies.
...
People with a passing familiarity of web accessibility typically know it applies to users with different types of disabilities and impairments. For instance, blind users need alt text for screen...
Today’s consumers are confronted with endless options in the digital market. Companies must intentionally build online and e-commerce experiences that attract, retain, and remain relevant to their...
When you’re ready to engage a development partner to help take your business to the next level, take some time to make sure you find the right partner for your needs.
This year marks 10 years of business for the Engine Room team. After a decade of offering web development and consulting solutions, we are grateful to reflect on the journey that began and grew our...
There has been a lot of excitement, innovation, and maybe even uncertainty surrounding the growing role of artificial intelligence (AI) in companies. When it comes to digital transformation and your...
Investing in digital transformation helps companies stay competitive in evolving digital marketplaces. It’s no longer enough to simply create digital experiences to support customers and conversion...
With endless online options, user experience (UX) is increasingly being identified as a differentiating factor when consumers choose to engage with a brand. In response, businesses are continuing to...
Marketing personalization is a powerful tool for elevating your business. Increased sales conversions, attracting and retaining consumers, and enhanced brand loyalty are just a fewbenefits of web...
We’ve all been there. You’ve painstakingly overhauled your site to be ADA compliant and to match the Web Content Accessibility Guidelines (WCAG). Then just a short time later, changes to the standard...
Personalization is a game-changing approach to enhancing your e-commerce capabilities and experiences. It is the systematic tailoring of branding, messaging to consumers, and purchasing experiences....
In the ever-evolving worlds of technology and marketing, staying ahead of the curve is vital for businesses to thrive. Buzz about AI and its role in the digital transformation of companies...
Among the plethora of test automation tools available, two low/no code test automation tools are becoming very popular among software testers – Katalon and Testim. This article will conduct an...
Website accessibility is a crucial aspect of web design that is often overlooked. (The key to creating a website that is accessible to everyone? Finding the right web development partner). One...
In today's digital landscape, businesses are constantly seeking innovative solutions to stay ahead of the competition and drive growth. One such groundbreaking technology is
Personalization is an essential strategy for increasing sales - if you’re not currently utilizing it, you’re missing out. By tailoring your message to each customer based on their behaviors,...
Did you know that according to Nielsen's 2022 Global Annual Marketing Report, only 26% of marketers worldwide feel confident in their customer data? Without detailed and reliable customer data,...
Marketing personalization is the process of tailoring products, content, and services to meet the specific needs and preferences of individual customers. In the e-commerce world, personalization can...
It is estimated that there are over 20 million active e-commerce sites around the world - how is yours going to stand out? You must give customers seamless user experiences that keep them coming back...
Have you experienced problems managing web development projects in the past and are tired of micro-managing or having to spend excessive time on a project because your partner doesn’t understand your...
Marketing personalization is the process of using customer data to deliver individually targeted brand messages.Consumers have now come to expect personalized...
A customer data platform is software that combines customer data from multiple sources to create a single, organized database with complete information about every...
Studies show you have about five seconds to make a positive impression on a potential customer before they navigate away from your site and over to a competitor’s....
How you conceive, create, and market your content is the backbone of your company. You can have the best marketing strategy in the world, but without solid...
SEO is a tool for maximizing the probability that users will find your site via a search engine when they use certain keywords. It involves both researching the best keywords and...
Customer Data Platforms are vital for businesses to achieve their goals for several reasons. According to Tealium, 57% of CDP users rely on their platform to protect customer data. Additionally, 54%...
Many digital agencies are still pricing website projects and selling their services based on a very specific set of features or design elements priced out as lined items. However, best-in-class...
GA4 is the latest version of Google Analytics. It was first released as a beta in November 2019, and then it was formally released on October 14, 2020. We’ll go into detail here about the differences...
You’ve likely considered hosting your website in the cloud, on a platform like Amazon Web Services (AWS). AWS has a shared responsibility model, which means you’re still responsible for securing your...
If you’re a product owner who’s been handed responsibility for your company’s WordPress site, or sites, you know you have quite a bit to handle. New pages to create, new blog posts to write, and just...
Drupal is the fourth-most used Content Management System (CMS) on the internet today, falling beyond only WordPress, Shopify, and Joomla. And it makes sense. It’s a developer’s dream when it comes to...
Is your CMS secure? Many of the most popular content management system (CMS) options available today are also some of the most targeted by malicious actors, searching for ways to obtain your most...
Image Credit: Quantum Ai
If you keep up with recent trends, you have probably heard of Non-Fungible Tokens or NFTs. From celebrities signing autographs to digital artists finding new ways to sell...
Chances are, you’re among the 94 percent of organizations using a cloud service to store data and power your enterprise. Of these enterprises, at least 30 percent of all IT budgets go towards cloud...
Is your organization truly prepared to take on the increasingly real threats presented by cyberattacks? It’s incredibly likely that even if you think you’re ready for whatever cybercriminals come...
You want your car to run smoothly; to achieve what you set out for it to do—to get from Point A to Point B. Similarly, you want your website to do the same thing. You want it to attract and convert...
Are your digital files and assets easy to locate and use? Not everyone has an easy way for their teams to access what they need. Here’s a shocking statistic:
Drupal 9 was released on June 3, 2020, alongside Drupal 8.9 — a long-term support minor release of Drupal 8 that was designed to help users transition from Drupal 8 to Drupal 9. While Drupal 8 will...
There’s a lot of time, money, and effort that goes into crafting a good website, and a truly great website is never really “done.” It’s a major resource for your organization, but it also requires a...
Before you engage your usual development process for your next marketing microsite, consider an alternative No Code option to save you time and money.
How fast is your website?
Are you sure it’s fast enough? Or is it costing you business?
As the name might suggest, WordPress got its start in the blogging realm.
Truth be told? WordPress is really great for blogging.
Content management systems (CMS) are practically a necessity in today’s web-based world. These toolsorganize, produce, andautomate content for the organizations that use them to power their...
According to Demand Metric’sThe State of Digital Asset Management 2020, 51% of marketers are wasting money on producing or recreating assets that don’t get used — all because people don’t know the...
Unfortunately, right now there is no simple way to upgrade Sitecore versions with a click of a button. There are many steps involved that all work in tandem in order to successfully deploy the...
Do you have a full understanding of what WebOps really is—and what it can do for you?
There’s a lot of pressure on choosing the right content management system (CMS). Select the right one, and it can take a lot of the stress out of managing your website. It allows your team to make...
Gone are the days of advertising and graphics teams whose work is separated far away from the work of the information technology (IT) teams. No longer are they completely different entities serving...
With technology always at our fingertips and a work-from-home climate, the expedited delivery of digital assets is more important than ever. Digital content is being created at a breakneck pace, and...
Security breaches can be fatal to your business and unbelievably costly according to the 2018 Cost of Data Breach Study:
In the United States, besides federal, state, and local government websites, there are no enforceable regulations or standards for accessibility. Non-governmental websites don’t have any regulations...
Are your web security measures secure enough? Chances are, they aren’t.
As I left for work this morning I drove alongside our vegetable garden in front of our house. Normally, by this time of year we are just wrapping up harvesting a successful third crop of vegetables...
We hate to break it to you, but if you’re wondering if your content management system (CMS) is being targeted by malicious hackers, you should know it probably is.
In studies of online security breaches, it’s been discovered that the time to detect a breach within an organization is usually over 200 days. And when these breaches are detected? It’s usually by an...
Are you considering making the jump to a cloud-based system for your business or e-commerce site?
Is your financial institution’s website or content platform stuck in the dark ages? It may be time to consider creating a new website using the tools that Drupal has to offer.
If you run a website, eCommerce site, or marketing department you likely know what a Content Management System (CMS) is. CMSs are applications that help manage content by allowing multiple users to...
It seems like just yesterday we were migrating all of our clients to Drupal 8 from Drupal 7. ‘Migrating’ is actually not the best word for it. It conjures images of a simple, turnkey step-by-step,...
Don’t know if your customers’ data is secure? Are you panicking that your website could be defaced, leading to reputation damage? We all worry about the risks that we face as website...
I’ll start with a quote by Jakob Nielsen, co-founder of the Nielsen Norman Group, pioneers in web usability.
The move to cloud by business is nothing new and seems to be an inevitability. A recent survey of I.T. professionals showed 94 percent use cloud, and public cloud (Amazon Web Services, Microsoft Azure
You’ve painstakingly architected your Sitecore 9 installation on PaaS. You’ve gone to all the trouble to think about scalability, usability, portability… all the -ITYs. But what about securITY?
Imagine you’ve been tasked with riding a unicycle across a tightrope. It sounds difficult, right?
As internet traffic hits all-time highs we should all be thinking about how a spike in traffic to our web properties will be handled.
Since 1990 when it was first passed, the Americans with Disabilities Act (ADA) has helped ensure that those with disabilities may more fully and equally participate in the public sphere....
In Tech, we are constantly in a game of ‘catch-up’. Rapidly developing technologies seem to pop up out of the ether whenever you’re not looking. In addition, startups keep moving the goalposts on...
Compliance with legal regulations can be a chore. It’s not likely to show up on your list of the most exciting topics.
When you hear the word "product," what do you think of? If you're like most people, you think of the end result of some kind of manufacturing process. Whether it's a digital product, like an e-book...
In today's environment, secure development is a must. Secure SDLC practices do exist. However, some are more geared toward a waterfall style development process.
Many companies focus only on code when discussing website security.
When it comes to code, maintenance can be a troublesome creature. As projects grow in scope and size, so does the application codebase. As that growth progresses, it’s imperative to keep the...
Building a web application opens up multiple possibilities for mind-blowing functionality and user experiences.
As the IT industry’s focus on security has increased, so has the number of options for testing your website’s security. The number of vendors has exploded, too.
Many companies around the world are turning towards automation to compete in the global marketplace, work more efficiently and save costs. The path to success can be a roller coaster as fierce...
Approximately 25% of American adults have a disability, according to the Centers for Disease Control and Prevention. This means that your...
Fundamentals matter.
Let’s do some math. There are currently over 1 billion websites in the world, 380 million of which are in the United States [Source]. According to a report by Acunetix, 46% of...
One of the major challenges businesses face is the successful implementation of their CRM system. The CRM implementation process comes with considerable difficulties and can quickly become complex...
The number of connected cars embedded with voice assistants is rising. Cars are among the best use cases for voice technology, as driving should, ostensibly, prohibit people from using the...
In today's digitally advanced world, designing for accessibility has become the norm. Brands that aren't using an accessibility-first design run the risk of losing leads and prospective customers to...
The California Consumer Privacy Act (CCPA) was signed into law in June 2018. Its introduction into California law reminds many of GDPR and the increasing awareness of privacy by both the government...
Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased...
Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in...
For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we...
Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need...
In business, digital marketing used to be relegated to just a side dish. It was nice to have, but it wasn't the central focus of your marketing campaign. Most businesses spent the bulk of their...
Your new house is complete. You’ve spent painstaking hours with an architect and builder to create your dream house. The cost was high, but it was worth it. However, you find that the kitchen doesn’t...
--2020 Update: for information on securing your Sitecore 9 XP PaaS go here. --
Sitecore Experience Platform (Sitecore XP) is designed to be the leading digital experience platform. You likely chose...
Originally posted to LinkedIn on January 13, 2016
Tip #4:Avoid Common Mistakes
The most common mistake I see in information security is when people get overwhelmed - the process becomes too...
Originally posted to LinkedIn on December 23, 2015
Tip #3: Look Around
Government, the defense and financial services industries do this well. They have the best practices, which you can learn with...
Originally posted to LinkedIn on November 23, 2015
The next step to think like a hacker, while not simple, is something all executives understand.
Tip #2: Governance
A successful InfoSec function...
Originally posted to LinkedIn on May 15, 2017
There are two schools of thought in information security.
You can take a defensive posture - firewalls, coding to standards and implementing software...
Originally posted to LinkedIn on May 15, 2017
In late April 2017, a hacker calling himself “The Dark Overlord” claimed to have released the first 10 episodes of the new season of “Orange is the New...
Originally posted to LinkedIn August 20, 2018
If you manage your company's website you are probably reliant on your Digital Agency, or offshore or internal Development Team to secure your Drupal...
Originally posted to LinkedIn on September 11, 2018
I have been consulting in the field of Digital Marketing Technology for nearly 20 years. I have worked with companies big and small, though mostly...
Originally posted to LinkedIn on October 3, 2018
Until recently, most developers, especially in the Enterprise space, have been pretty unfamiliar with the Google Search Console. The Search Console is...
Content Management Systems (CMS) serve an excellent purpose. Content is key to any holistic marketing strategy. Your company needs curated content, targeted toward your marketing goals, whether...
Content Management Systems provide a marketing or communications team an easy and governable way to quickly manage content on your web properties. However, increasingly, this content needs to be...
