In business, digital marketing used to be relegated to just a side dish. It was nice to have, but it wasn't the central focus of your marketing campaign. Most businesses spent the bulk of their marketing dollars on email marketing and other non-digital forms of advertising.

Your new house is complete. You’ve spent painstaking hours with an architect and builder to create your dream house. The cost was high, but it was worth it. However, you find that the kitchen doesn’t quite feel right once you stand in it. You want to change a few things. Unfortunately, that’ll require another project and another payout to the architect and builder.

Sitecore Experience Platform (Sitecore XP) is designed to be the leading digital experience platform. You likely chose it to give your clients a personalized experience they can’t find anywhere else.

Originally posted to LinkedIn on December 23, 2015

Originally posted to LinkedIn on November 23, 2015

Originally posted to LinkedIn on May 15, 2017

Originally posted to LinkedIn on May 15, 2017

If you’re a product owner who’s been handed responsibility for your company’s WordPress site, or sites, you know you have quite a bit to handle. New pages to create, new blog posts to write, and just the work of keeping things up and running. You’re also responsible for the security of the site.