What is MARKETING PERSONALIZATION?
Marketing personalization is the process of using customer data to deliver individually targeted brand messages.Consumers have now come to..
Marketing personalization is the process of using customer data to deliver individually targeted brand messages.Consumers have now come to..
A customer data platform is software that combines customer data from multiple sources to create a single, organized database with complete information about every...
Studies show you have about five seconds to make a positive impression on a potential customer before they navigate away from your site and over to a competitor’s....
How you conceive, create, and market your content is the backbone of your company. You can have the best marketing strategy in the world, but without solid...
SEO is a tool for maximizing the probability that users will find your site via a search engine when they use certain keywords. It involves both researching the best keywords and...
Customer Data Platforms are vital for businesses to achieve their goals for several reasons. According to Tealium, 57% of CDP users rely on their platform to protect customer data. Additionally, 54%...
Many digital agencies are still pricing website projects and selling their services based on a very specific set of features or design elements priced out as lined items. However, best-in-class...
GA4 is the latest version of Google Analytics. It was first released as a beta in November 2019, and then it was formally released on October 14, 2020. We’ll go into detail here about the differences...
You’ve likely considered hosting your website in the cloud, on a platform like Amazon Web Services (AWS). AWS has a shared responsibility model, which means you’re still responsible for securing your...
If you’re a product owner who’s been handed responsibility for your company’s WordPress site, or sites, you know you have quite a bit to handle. New pages to create, new blog posts to write, and just...
