22 Apr 2020

Is your website ready for a crush of traffic? Here is a plan of attack for finding out.

As internet traffic hits all-time highs we should all be thinking about how a spike in traffic to our web properties will be handled. 

1 Apr 2020

Why you need to routinely check for ADA compliance

Since 1990 when it was first passed, the Americans with Disabilities Act (ADA) has helped ensure that those with disabilities may more fully and equally participate in the public sphere....

8 Jan 2020

The advent of the product-thinking economy

When you hear the word "product," what do you think of? If you're like most people, you think of the end result of some kind of manufacturing process. Whether it's a digital product, like an e-book...

15 Oct 2019

How Marketers Can Embrace Automation & Improve Company Processes

Many companies around the world are turning towards automation to compete in the global marketplace, work more efficiently and save costs. The path to success can be a roller coaster as fierce...

26 Jun 2019

Voice assistants may be most at home in automobiles

The number of connected cars embedded with voice assistants is rising. Cars are among the best use cases for voice technology, as driving should, ostensibly, prohibit people from using the...

17 Jun 2019

How brands can design for accessibility

In today's digitally advanced world, designing for accessibility has become the norm. Brands that aren't using an accessibility-first design run the risk of losing leads and prospective customers to...

10 Jun 2019

Why personalization should be at the heart of your marketing strategy

Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased...

29 Apr 2019

The importance of regularly performing a content review/audit

Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in...

26 Mar 2019

Knock Down the Silos and Raise the Customer Data Platforms

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we...