Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in terms of content or SEO best practices, it might be irrelevant to your target market.

Your new house is complete. You’ve spent painstaking hours with an architect and builder to create your dream house. The cost was high, but it was worth it. However, you find that the kitchen doesn’t quite feel right once you stand in it. You want to change a few things. Unfortunately, that’ll require another project and another payout to the architect and builder.

If you’re a product owner who’s been handed responsibility for your company’s WordPress site, or sites, you know you have quite a bit to handle. New pages to create, new blog posts to write, and just the work of keeping things up and running. You’re also responsible for the security of the site.

Originally posted to LinkedIn on September 11, 2018

Originally posted to LinkedIn on October 3, 2018