Engine Room On Deck

Voice assistants may be most at home in automobiles

Posted by Dennis Egen on Jun 26, 2019 3:06:10 PM

3 MIN. READ

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Topics: Digital Marketing

Why personalization should be at the heart of your marketing strategy

Posted by Dennis Egen on Jun 10, 2019 2:43:42 PM

Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased conversion, lifetime customers and much better content.

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Topics: Digital Marketing

The importance of regularly performing a content review/audit

Posted by Dennis Egen on Apr 29, 2019 3:27:48 PM

 

Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in terms of content or SEO best practices, it might be irrelevant to your target market.

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Topics: Web Development, Digital Marketing

Knock Down the Silos and Raise the Customer Data Platforms

Posted by Dennis Egen on Mar 26, 2019 8:36:17 AM

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we need new ways to collect and use it.

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Topics: Digital Marketing

What is Brand Architecture, Anyway?

Posted by Dennis Egen on Mar 18, 2019 12:41:23 PM

Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need a strong brand architecture so that your customers can have a clear understanding of the value proposition for the entire brand family, what does that really mean?

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Topics: Digital Marketing

Why digital marketing should be the main dish on your marketing plate in 2019

Posted by Dennis Egen on Mar 8, 2019 11:52:30 AM

In business, digital marketing used to be relegated to just a side dish. It was nice to have, but it wasn't the central focus of your marketing campaign. Most businesses spent the bulk of their marketing dollars on email marketing and other non-digital forms of advertising.

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Topics: Digital Marketing

A Pact Between IT and Marketing

Posted by Dennis Egen on Nov 20, 2018 10:38:31 AM

Originally posted to LinkedIn on September 11, 2018

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Topics: Web Development, Digital Marketing

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