Engine Room On Deck

Knock Down the Silos and Raise the Customer Data Platforms

Posted by Dennis Egen on Mar 26, 2019 8:36:17 AM

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we need new ways to collect and use it.

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Topics: Digital Marketing

What is Brand Architecture, Anyway?

Posted by Dennis Egen on Mar 18, 2019 12:41:23 PM

Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need a strong brand architecture so that your customers can have a clear understanding of the value proposition for the entire brand family, what does that really mean?

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Topics: Digital Marketing

Why digital marketing should be the main dish on your marketing plate in 2019

Posted by Dennis Egen on Mar 8, 2019 11:52:30 AM

In business, digital marketing used to be relegated to just a side dish. It was nice to have, but it wasn't the central focus of your marketing campaign. Most businesses spent the bulk of their marketing dollars on email marketing and other non-digital forms of advertising.

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Topics: Digital Marketing

A Pact Between IT and Marketing

Posted by Dennis Egen on Nov 20, 2018 10:38:31 AM

Originally posted to LinkedIn on September 11, 2018

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Topics: Web Development, Digital Marketing

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