8 Jan 2020

The advent of the product-thinking economy

When you hear the word "product," what do you think of? If you're like most people, you think of the end result of some kind of manufacturing process. Whether it's a digital product, like an e-book...

15 Oct 2019

How Marketers Can Embrace Automation & Improve Company Processes

Many companies around the world are turning towards automation to compete in the global marketplace, work more efficiently and save costs. The path to success can be a roller coaster as fierce...

26 Jun 2019

Voice assistants may be most at home in automobiles

The number of connected cars embedded with voice assistants is rising. Cars are among the best use cases for voice technology, as driving should, ostensibly, prohibit people from using the...

17 Jun 2019

How brands can design for accessibility

In today's digitally advanced world, designing for accessibility has become the norm. Brands that aren't using an accessibility-first design run the risk of losing leads and prospective customers to...

10 Jun 2019

Why personalization should be at the heart of your marketing strategy

Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased...

29 Apr 2019

The importance of regularly performing a content review/audit

Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in...

26 Mar 2019

Knock Down the Silos and Raise the Customer Data Platforms

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we...

18 Mar 2019

What is Brand Architecture, Anyway?

Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need...

8 Mar 2019

Why digital marketing should be the main dish on your marketing plate in 2019

In business, digital marketing used to be relegated to just a side dish. It was nice to have, but it wasn't the central focus of your marketing campaign. Most businesses spent the bulk of their...