Engine Room On Deck

The number of connected cars embedded with voice assistants is rising. Cars are among the best use cases for voice technology, as driving should, ostensibly, prohibit people from using the...

In today's digitally advanced world, designing for accessibility has become the norm. Brands that aren't using an accessibility-first design run the risk of losing leads and prospective customers to...

Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased...

Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in...

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we...

Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need...

In business, digital marketing used to be relegated to just a side dish. It was nice to have, but it wasn't the central focus of your marketing campaign. Most businesses spent the bulk of their...

Your new house is complete. You’ve spent painstaking hours with an architect and builder to create your dream house. The cost was high, but it was worth it. However, you find that the kitchen doesn’t...