23 Sep 2019

How to Secure a Website: Common Attacks Against Websites

Fundamentals matter.

Let’s do some math. There are currently over 1 billion websites in the world, 380 million of which are in the United States [Source]. According to a report by Acunetix, 46% of...

6 Sep 2019

Tips on a successful CRM implementation

One of the major challenges businesses face is the successful implementation of their CRM system. The CRM implementation process comes with considerable difficulties and can quickly become complex...

26 Jun 2019

Voice assistants may be most at home in automobiles

The number of connected cars embedded with voice assistants is rising. Cars are among the best use cases for voice technology, as driving should, ostensibly, prohibit people from using the...

17 Jun 2019

How brands can design for accessibility

In today's digitally advanced world, designing for accessibility has become the norm. Brands that aren't using an accessibility-first design run the risk of losing leads and prospective customers to...

11 Jun 2019

CCPA Compliance: The Roadmap to Compliant Systems in 2019 and Beyond

The California Consumer Privacy Act (CCPA) was signed into law in June 2018. Its introduction into California law reminds many of GDPR and the increasing awareness of privacy by both the government...

10 Jun 2019

Why personalization should be at the heart of your marketing strategy

Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased...

29 Apr 2019

The importance of regularly performing a content review/audit

Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in...

26 Mar 2019

Knock Down the Silos and Raise the Customer Data Platforms

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we...

18 Mar 2019

What is Brand Architecture, Anyway?

Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need...