Engine Room On Deck

How to Decide on a Content Management System

Posted by Dennis Egen on Mar 23, 2021 10:00:00 AM

Content management systems (CMS) are practically a necessity in today’s web-based world. These toolsorganize, produce, andautomate content for the organizations that use them to power their business-critical functions. 

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Topics: Digital Marketing

What Can A DAM do for you?

Posted by Dennis Egen on Mar 9, 2021 9:09:00 AM

According to Demand Metric’sThe State of Digital Asset Management 2020, 51% of marketers are wasting money on producing or recreating assets that don’t get used — all because people don’t know the assets exist or because they can’t find them. 

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Topics: Digital Marketing

The Evolving Relationship Between Marketing and IT

Posted by Dennis Egen on Jan 18, 2021 9:00:00 AM

Gone are the days of advertising and graphics teams whose work is separated far away from the work of the information technology (IT) teams. No longer are they completely different entities serving different purposes. 

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Topics: Digital Marketing

Digital Asset Management: What It Is and Why It Matters

Posted by Dennis Egen on Jan 4, 2021 9:00:00 AM

With technology always at our fingertips and a work-from-home climate, the expedited delivery of digital assets is more important than ever. Digital content is being created at a breakneck pace, and marketing experts are looking for a way to keep up.

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Topics: Digital Marketing

Understanding Drupal Architecture and Its Benefits

Posted by Engine Room Team on Aug 21, 2020 11:49:10 AM

Running a company that providesweb development services, and having been in web development for over twenty years has given me a wide-eyed and fairly objective view of the Content Management System (CMS) landscape. That wide-eyed understanding leads me to be very skeptical of any company or service claiming to be a panacea or some sort of “wonderful website-builder”. If our website is the beautiful house that we want to build, a CMS is more akin to the type of materials or tools we are using, than the engineer or the skilled craftsman. The tool can be beautiful, but without the skill and knowledge to use itm it’s worthless. The same goes for a CMS. 

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Topics: Web Development, Digital Marketing

CMS Security is Website Security

Posted by Dennis Egen and Eliana Gilbert-Trachtman on Aug 11, 2020 7:47:50 AM

If you run a website, eCommerce site, or marketing department you likely know what a Content Management System (CMS) is. CMSs are applications that help manage content by allowing multiple users to create, edit and publish web content.  Love/hate or indifferent about it, they are the Operating Systems for your website, and just like the operating system on your laptop or phone, they need constant care, like patching, security updates, and upgrades. I want to talk specifically about the security part today. 

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Topics: Security, Web Development, Digital Marketing

8 Steps to Improve User Experience Through Accessibility

Posted by Dennis Egen on Jun 9, 2020 10:08:29 AM

I’ll start with a quote by Jakob Nielsen, co-founder of the Nielsen Norman Group, pioneers in web usability.

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Topics: Compliance, Web Development, Digital Marketing

The advent of the product-thinking economy

Posted by Dennis Egen on Jan 8, 2020 1:17:14 PM

When you hear the word "product," what do you think of? If you're like most people, you think of the end result of some kind of manufacturing process. Whether it's a digital product, like an e-book or an app, or a physical product like a car or a pair of shoes, the concept of product thinking has traditionally been focused around "things."

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Topics: Digital Marketing

Ways marketers can embrace automation to improve company processes

Posted by Dennis Egen on Oct 15, 2019 3:58:10 PM

Many companies around the world are turning towards automation to compete in the global marketplace, work more efficiently and save costs. The path to success can be a roller coaster as fierce competition arises.

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Topics: Digital Marketing

10 Questions to Ask Your Development Partner

Posted by Ian Lebbern on Sep 16, 2019 3:09:37 PM

10 Questions to Ask Your Development Partner

When you’re ready to engage a development partner to help take your business to the next level, take some time to make sure you find the right partner for your needs.

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Topics: Web Development, Digital Marketing

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