I’ll start with a quote by Jakob Nielsen, co-founder of the Nielsen Norman Group, pioneers in web usability.

When you hear the word "product," what do you think of? If you're like most people, you think of the end result of some kind of manufacturing process. Whether it's a digital product, like an e-book or an app, or a physical product like a car or a pair of shoes, the concept of product thinking has traditionally been focused around "things."

Many companies around the world are turning towards automation to compete in the global marketplace, work more efficiently and save costs. The path to success can be a roller coaster as fierce competition arises.

10 Questions to Ask Your Development Partner

When you’re ready to engage a development partner to help take your business to the next level, take some time to make sure you find the right partner for your needs.

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Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased conversion, lifetime customers and much better content.

Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in terms of content or SEO best practices, it might be irrelevant to your target market.

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we need new ways to collect and use it.

Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need a strong brand architecture so that your customers can have a clear understanding of the value proposition for the entire brand family, what does that really mean?

In business, digital marketing used to be relegated to just a side dish. It was nice to have, but it wasn't the central focus of your marketing campaign. Most businesses spent the bulk of their marketing dollars on email marketing and other non-digital forms of advertising.