Engine Room On Deck

Understanding Drupal Architecture and Its Benefits

Posted by Engine Room Team on Aug 21, 2020 11:49:10 AM

--special thanks to the Engine Room Development Team for helping me with all this info!

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Topics: Web Development, Digital Marketing

CMS Security is Website Security

Posted by Dennis Egen and Eliana Gilbert-Trachtman on Aug 11, 2020 7:47:50 AM

If you run a website, ecommerce site, or marketing department you likely know what a Content Management Systems (CMS) is. CMSs are applications that help manage content by allowing multiple users to create, edit and publish web content.  Love/hate or indifferent about it, they are the Operating Systems for your website, and just like the operating system on your laptop or phone, they need constant care, like patching, security updates, and upgrades. I want to talk specifically about the security part today. 

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Topics: Security, Web Development, Digital Marketing

8 Steps to Improve User Experience Through Accessibility

Posted by Dennis Egen on Jun 9, 2020 10:08:29 AM

I’ll start with a quote by Jakob Nielsen, co-founder of the Nielsen Norman Group, pioneers in web usability.

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Topics: Compliance, Web Development, Digital Marketing

The advent of the product-thinking economy

Posted by Dennis Egen on Jan 8, 2020 1:17:14 PM

When you hear the word "product," what do you think of? If you're like most people, you think of the end result of some kind of manufacturing process. Whether it's a digital product, like an e-book or an app, or a physical product like a car or a pair of shoes, the concept of product thinking has traditionally been focused around "things."

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Topics: Digital Marketing

Ways marketers can embrace automation to improve company processes

Posted by Dennis Egen on Oct 15, 2019 3:58:10 PM

Many companies around the world are turning towards automation to compete in the global marketplace, work more efficiently and save costs. The path to success can be a roller coaster as fierce competition arises.

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Topics: Digital Marketing

10 Questions to Ask Your Development Partner

Posted by Ian Lebbern on Sep 16, 2019 3:09:37 PM

10 Questions to Ask Your Development Partner

When you’re ready to engage a development partner to help take your business to the next level, take some time to make sure you find the right partner for your needs.

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Topics: Web Development, Digital Marketing

Voice assistants may be most at home in automobiles

Posted by Dennis Egen on Jun 26, 2019 3:06:10 PM

3 MIN. READ

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Topics: Digital Marketing

Why personalization should be at the heart of your marketing strategy

Posted by Dennis Egen on Jun 10, 2019 2:43:42 PM

Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased conversion, lifetime customers and much better content.

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Topics: Digital Marketing

The importance of regularly performing a content review/audit

Posted by Dennis Egen on Apr 29, 2019 3:27:48 PM

 

Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in terms of content or SEO best practices, it might be irrelevant to your target market.

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Topics: Web Development, Digital Marketing

Knock Down the Silos and Raise the Customer Data Platforms

Posted by Dennis Egen on Mar 26, 2019 8:36:17 AM

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we need new ways to collect and use it.

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Topics: Digital Marketing

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