Engine Room On Deck

How to Secure a Website: Common Attacks Against Websites

Posted by Ian Lebbern on Sep 23, 2019 4:33:42 PM


Fundamentals matter.

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10 Questions to Ask Your Development Partner

Posted by Ian Lebbern on Sep 16, 2019 3:09:37 PM

10 Questions to Ask Your Development Partner

When you’re ready to engage a development partner to help take your business to the next level, take some time to make sure you find the right partner for your needs.

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Tips on a successful CRM implementation

Posted by Ian Lebbern on Sep 6, 2019 10:46:14 AM


One of the major challenges businesses face is the successful implementation of their CRM system. The CRM implementation process comes with considerable difficulties and can quickly become complex if adequate planning is not done beforehand.

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Voice assistants may be most at home in automobiles

Posted by Dennis Egen on Jun 26, 2019 3:06:10 PM


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How brands can design for accessibility

Posted by Dennis Egen on Jun 17, 2019 2:36:59 PM

In today's digitally advanced world, designing for accessibility has become the norm. Brands that aren't using an accessibility-first design run the risk of losing leads and prospective customers to competitors that do.

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CCPA Compliance: The Roadmap to Compliant Systems in 2019 and Beyond

Posted by Ian Lebbern on Jun 11, 2019 1:50:17 PM

The California Consumer Privacy Act (CCPA) was signed into law in June 2018. Its introduction into California law reminds many of GDPR and the increasing awareness of privacy by both the government and consumers.

The CCPA has put stringent requirements on those who fall within its jurisdiction (we’ll let you know later who that is). Compliant companies must be able to tell consumers what data they have on file, what it’s used for, and how to request its deletion. You cannot store California consumers’ data and use it in secret anymore.

California is among the first to enact a major privacy law; it likely won’t be last. The U.S. government is considering a federal level law in the wake of GDPR and CCPA. If you’re not ready to be open about how you use consumer data, then you’re not ready for CCPA or later privacy laws that pop up.

Although the CCPA requirements don’t go into effect until January 1, 2020, companies need to start preparing now to be compliant. First, you’ll need to know who is required to be compliant with CCPA and how to do it.

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Why personalization should be at the heart of your marketing strategy

Posted by Dennis Egen on Jun 10, 2019 2:43:42 PM

Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased conversion, lifetime customers and much better content.

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The importance of regularly performing a content review/audit

Posted by Dennis Egen on Apr 29, 2019 3:27:48 PM


Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in terms of content or SEO best practices, it might be irrelevant to your target market.

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Knock Down the Silos and Raise the Customer Data Platforms

Posted by Dennis Egen on Mar 26, 2019 8:36:17 AM

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we need new ways to collect and use it.

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What is Brand Architecture, Anyway?

Posted by Dennis Egen on Mar 18, 2019 12:41:23 PM

Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need a strong brand architecture so that your customers can have a clear understanding of the value proposition for the entire brand family, what does that really mean?

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