The California Consumer Privacy Act (CCPA) was signed into law in June 2018. Its introduction into California law reminds many of GDPR and the increasing awareness of privacy by both the government and consumers.

The CCPA has put stringent requirements on those who fall within its jurisdiction (we’ll let you know later who that is). Compliant companies must be able to tell consumers what data they have on file, what it’s used for, and how to request its deletion. You cannot store California consumers’ data and use it in secret anymore.

California is among the first to enact a major privacy law; it likely won’t be last. The U.S. government is considering a federal level law in the wake of GDPR and CCPA. If you’re not ready to be open about how you use consumer data, then you’re not ready for CCPA or later privacy laws that pop up.

Although the CCPA requirements don’t go into effect until January 1, 2020, companies need to start preparing now to be compliant. First, you’ll need to know who is required to be compliant with CCPA and how to do it.

Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased conversion, lifetime customers and much better content.

Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in terms of content or SEO best practices, it might be irrelevant to your target market.

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we need new ways to collect and use it.

Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need a strong brand architecture so that your customers can have a clear understanding of the value proposition for the entire brand family, what does that really mean?

In business, digital marketing used to be relegated to just a side dish. It was nice to have, but it wasn't the central focus of your marketing campaign. Most businesses spent the bulk of their marketing dollars on email marketing and other non-digital forms of advertising.

Your new house is complete. You’ve spent painstaking hours with an architect and builder to create your dream house. The cost was high, but it was worth it. However, you find that the kitchen doesn’t quite feel right once you stand in it. You want to change a few things. Unfortunately, that’ll require another project and another payout to the architect and builder.

Sitecore Experience Platform (Sitecore XP) is designed to be the leading digital experience platform. You likely chose it to give your clients a personalized experience they can’t find anywhere else.

Originally posted to LinkedIn on December 23, 2015