Engine Room On Deck

Dennis Egen

Dennis has enjoyed success over the years creating and leading the technology vision for agencies building complex, secure, data driven marketing applications for clients such as Wawa, JPMorgan Chase, Aqua America, Pfizer, Johnson & Johnson, Procter & Gamble, Morgan Stanley, Ogilvy, Publicis, Barclays and many more. All of these applications were data driven and more than simply brochure- ware sites. Some applications had tens of millions of customer records containing PI (Personal Information), marketing data (segmentation, funnel, analytics) and many hooks to outside systems (SAML, SSO, etc.). In addition to his day job running Engine Room, Dennis also teaches Software Engineering at Rutgers University. Dennis has a B.S. and M.S. in computer science.
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Recent Posts

Is your website ready for a crush of traffic? Here is a plan of attack for finding out.

Posted by Dennis Egen on Apr 22, 2020 6:11:54 PM

As internet traffic hits all-time highs we should all be thinking about how a spike in traffic to our web properties will be handled. 

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Topics: Web Development

Why you need to routinely check for ADA compliance

Posted by Dennis Egen on Apr 1, 2020 3:11:22 PM

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Since 1990 when it was first passed, the Americans with Disabilities Act (ADA) has helped ensure that those with disabilities may more fully and equally participate in the public sphere. Accessibility guidelines have expanded to include websites, and your business's website and digital presence must be ADA compliant to better serve your customers, meet regulatory requirements, and protect you from potential legal action.

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Topics: Compliance

The advent of the product-thinking economy

Posted by Dennis Egen on Jan 8, 2020 1:17:14 PM

When you hear the word "product," what do you think of? If you're like most people, you think of the end result of some kind of manufacturing process. Whether it's a digital product, like an e-book or an app, or a physical product like a car or a pair of shoes, the concept of product thinking has traditionally been focused around "things."

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Topics: Digital Marketing

Ways marketers can embrace automation to improve company processes

Posted by Dennis Egen on Oct 15, 2019 3:58:10 PM

Many companies around the world are turning towards automation to compete in the global marketplace, work more efficiently and save costs. The path to success can be a roller coaster as fierce competition arises.

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Topics: Digital Marketing

Voice assistants may be most at home in automobiles

Posted by Dennis Egen on Jun 26, 2019 3:06:10 PM


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Topics: Digital Marketing

How brands can design for accessibility

Posted by Dennis Egen on Jun 17, 2019 2:36:59 PM

In today's digitally advanced world, designing for accessibility has become the norm. Brands that aren't using an accessibility-first design run the risk of losing leads and prospective customers to competitors that do.

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Topics: Compliance, Web Development

Why personalization should be at the heart of your marketing strategy

Posted by Dennis Egen on Jun 10, 2019 2:43:42 PM

Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased conversion, lifetime customers and much better content.

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Topics: Digital Marketing

The importance of regularly performing a content review/audit

Posted by Dennis Egen on Apr 29, 2019 3:27:48 PM


Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in terms of content or SEO best practices, it might be irrelevant to your target market.

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Topics: Web Development, Digital Marketing

Knock Down the Silos and Raise the Customer Data Platforms

Posted by Dennis Egen on Mar 26, 2019 8:36:17 AM

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we need new ways to collect and use it.

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Topics: Digital Marketing

What is Brand Architecture, Anyway?

Posted by Dennis Egen on Mar 18, 2019 12:41:23 PM

Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need a strong brand architecture so that your customers can have a clear understanding of the value proposition for the entire brand family, what does that really mean?

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Topics: Digital Marketing

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