Engine Room On Deck

Dennis Egen

Dennis has enjoyed success over the years creating and leading the technology vision for agencies building complex, secure, data driven marketing applications for clients such as Wawa, JPMorgan Chase, Aqua America, Pfizer, Johnson & Johnson, Procter & Gamble, Morgan Stanley, Ogilvy, Publicis, Barclays and many more. All of these applications were data driven and more than simply brochure- ware sites. Some applications had tens of millions of customer records containing PI (Personal Information), marketing data (segmentation, funnel, analytics) and many hooks to outside systems (SAML, SSO, etc.). In addition to his day job running Engine Room, Dennis also teaches Software Engineering at Rutgers University. Dennis has a B.S. and M.S. in computer science.
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Recent Posts

Online Risk Assessment: How Secure is Your Website?

Posted by Dennis Egen on Jun 29, 2020 10:22:06 AM

Where to Start

Don’t know if your customers’ data is secure? Are you panicking that your website could be defaced, leading to reputation damage? We all worry about the risks that we face as website ‘owners’. That said, most attacks and incidents are well known and can be easily protected against

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Topics: Security

8 Steps to Improve User Experience Through Accessibility

Posted by Dennis Egen on Jun 9, 2020 10:08:29 AM

I’ll start with a quote by Jakob Nielsen, co-founder of the Nielsen Norman Group, pioneers in web usability.

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Topics: Compliance, Web Development, Digital Marketing

Most recent ADA compliance guidelines based on cognitive abilities

Posted by Dennis Egen on Jun 5, 2020 4:44:39 PM
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Topics: Compliance

Why you need to routinely check for ADA compliance

Posted by Dennis Egen on Jun 5, 2020 4:05:15 PM

4 MIN. READ

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Topics: Compliance

Protecting Sensitive Data in AWS

Posted by Dennis Egen on May 21, 2020 9:32:15 AM

The move to cloud by business is nothing new and seems to be an inevitability. A recent survey of I.T. professionals showed 94 percent use cloud, and public cloud (AWS, Azure) adoption is 91 percent. Two things the recent pandemic has accelerated are:

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Topics: Security

Is your website ready for a crush of traffic? Here is a plan of attack for finding out.

Posted by Dennis Egen on Apr 22, 2020 6:11:54 PM

As internet traffic hits all-time highs we should all be thinking about how a spike in traffic to our web properties will be handled. 

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Topics: Web Development

Why you need to routinely check for ADA compliance

Posted by Dennis Egen on Apr 1, 2020 3:11:22 PM

Schedule a Consultation

Since 1990 when it was first passed, the Americans with Disabilities Act (ADA) has helped ensure that those with disabilities may more fully and equally participate in the public sphere. Accessibility guidelines have expanded to include websites, and your business's website and digital presence must be ADA compliant to better serve your customers, meet regulatory requirements, and protect you from potential legal action.

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Topics: Compliance

The advent of the product-thinking economy

Posted by Dennis Egen on Jan 8, 2020 1:17:14 PM

When you hear the word "product," what do you think of? If you're like most people, you think of the end result of some kind of manufacturing process. Whether it's a digital product, like an e-book or an app, or a physical product like a car or a pair of shoes, the concept of product thinking has traditionally been focused around "things."

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Topics: Digital Marketing

Ways marketers can embrace automation to improve company processes

Posted by Dennis Egen on Oct 15, 2019 3:58:10 PM

Many companies around the world are turning towards automation to compete in the global marketplace, work more efficiently and save costs. The path to success can be a roller coaster as fierce competition arises.

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Topics: Digital Marketing

Voice assistants may be most at home in automobiles

Posted by Dennis Egen on Jun 26, 2019 3:06:10 PM

3 MIN. READ

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Topics: Digital Marketing

Making the Best. Possible. 

Engine Room makes the best marketing tech possible.

Great marketing campaigns, websites, apps, need great technology behind it. Contact us to hear more about our services and for a consultation.

Engine Room Makes the Best Possible:

  • Mobile Apps
  • CMS integration
  • CRM integration
  • Web applications and Portals.

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