Engine Room On Deck

Dennis Egen

Dennis has enjoyed success over the years creating and leading the technology vision for agencies building complex, secure, data driven marketing applications for clients such as Wawa, JPMorgan Chase, Aqua America, Pfizer, Johnson & Johnson, Procter & Gamble, Morgan Stanley, Ogilvy, Publicis, Barclays and many more. All of these applications were data driven and more than simply brochure- ware sites. Some applications had tens of millions of customer records containing PI (Personal Information), marketing data (segmentation, funnel, analytics) and many hooks to outside systems (SAML, SSO, etc.). In addition to his day job running Engine Room, Dennis also teaches Software Engineering at Rutgers University. Dennis has a B.S. and M.S. in computer science.
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Recent Posts

How to Maximize Website ROI: CMS Success

Posted by Dennis Egen on Jun 14, 2021 9:00:00 AM

There’s a lot of time, money, and effort that goes into crafting a good website, and a truly great website is never really “done.” It’s a major resource for your organization, but it also requires a lot of attention.

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Performance Tools: How and Why Google Measures Your Site Speed & Why You Can’t Ignore It

Posted by Dennis Egen on Apr 20, 2021 9:00:00 AM

How fast is your website? 

Are you sure it’s fast enough? Or is it costing you business?

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Topics: Web Development

Is WordPress Enterprise Ready? (Yes: With a Managed Platform)

Posted by Dennis Egen on Apr 6, 2021 10:00:00 AM

As the name might suggest, WordPress got its start in the blogging realm.

Truth be told? WordPress is really great for blogging. 

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Topics: Web Development

How to Decide on a Content Management System

Posted by Dennis Egen on Mar 23, 2021 10:00:00 AM

Content management systems (CMS) are practically a necessity in today’s web-based world. These toolsorganize, produce, andautomate content for the organizations that use them to power their business-critical functions. 

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Topics: Digital Marketing

What Can A DAM do for you?

Posted by Dennis Egen on Mar 9, 2021 9:09:00 AM

According to Demand Metric’sThe State of Digital Asset Management 2020, 51% of marketers are wasting money on producing or recreating assets that don’t get used — all because people don’t know the assets exist or because they can’t find them. 

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Topics: Digital Marketing

Pantheon's Unbeatable WebOps Workflow

Posted by Dennis Egen on Feb 23, 2021 1:04:25 PM

Do you have a full understanding of what WebOps really is—and what it can do for you?

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Topics: Web Development

Does Your Vendor Have A CMS Success Service

Posted by Dennis Egen on Feb 12, 2021 12:22:21 PM

 

 

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Topics: Content Management

The Evolving Relationship Between Marketing and IT

Posted by Dennis Egen on Jan 18, 2021 9:00:00 AM

Gone are the days of advertising and graphics teams whose work is separated far away from the work of the information technology (IT) teams. No longer are they completely different entities serving different purposes. 

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Topics: Digital Marketing

Digital Asset Management: What It Is and Why It Matters

Posted by Dennis Egen on Jan 4, 2021 9:00:00 AM

With technology always at our fingertips and a work-from-home climate, the expedited delivery of digital assets is more important than ever. Digital content is being created at a breakneck pace, and marketing experts are looking for a way to keep up.

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Topics: Digital Marketing

Types of data vulnerability

Posted by Dennis Egen on Dec 14, 2020 8:00:00 AM

Security breaches can be fatal to your business and unbelievably costly according to the 2018 Cost of Data Breach Study:

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Making the Best. Possible. 

Engine Room makes the best marketing tech possible.

Great marketing campaigns, websites, apps, need great technology behind it. Contact us to hear more about our services and for a consultation.

Engine Room Makes the Best Possible:

  • Mobile Apps
  • CMS integration
  • CRM integration
  • Web applications and Portals.

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