Engine Room On Deck

Dennis Egen

Dennis has enjoyed success over the years creating and leading the technology vision for agencies building complex, secure, data driven marketing applications for clients such as Wawa, JPMorgan Chase, Aqua America, Pfizer, Johnson & Johnson, Procter & Gamble, Morgan Stanley, Ogilvy, Publicis, Barclays and many more. All of these applications were data driven and more than simply brochure- ware sites. Some applications had tens of millions of customer records containing PI (Personal Information), marketing data (segmentation, funnel, analytics) and many hooks to outside systems (SAML, SSO, etc.). In addition to his day job running Engine Room, Dennis also teaches Software Engineering at Rutgers University. Dennis has a B.S. and M.S. in computer science.
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Recent Posts

The advent of the product-thinking economy

Posted by Dennis Egen on Jan 8, 2020 1:17:14 PM

When you hear the word "product," what do you think of? If you're like most people, you think of the end result of some kind of manufacturing process. Whether it's a digital product, like an e-book or an app, or a physical product like a car or a pair of shoes, the concept of product thinking has traditionally been focused around "things."

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Ways marketers can embrace automation to improve company processes

Posted by Dennis Egen on Oct 15, 2019 3:58:10 PM

Many companies around the world are turning towards automation to compete in the global marketplace, work more efficiently and save costs. The path to success can be a roller coaster as fierce competition arises.

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Voice assistants may be most at home in automobiles

Posted by Dennis Egen on Jun 26, 2019 3:06:10 PM


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How brands can design for accessibility

Posted by Dennis Egen on Jun 17, 2019 2:36:59 PM

In today's digitally advanced world, designing for accessibility has become the norm. Brands that aren't using an accessibility-first design run the risk of losing leads and prospective customers to competitors that do.

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Why personalization should be at the heart of your marketing strategy

Posted by Dennis Egen on Jun 10, 2019 2:43:42 PM

Today's marketers are always on the lookout for new, innovative ways to personalize customer experiences. This emerging trend is driven by personalization's amazing benefits, such as increased conversion, lifetime customers and much better content.

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The importance of regularly performing a content review/audit

Posted by Dennis Egen on Apr 29, 2019 3:27:48 PM


Is your website stuck in 2012? If you're not periodically auditing your website content, you might be losing out. No matter how brilliant your content was when you created it, if it's outdated in terms of content or SEO best practices, it might be irrelevant to your target market.

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Knock Down the Silos and Raise the Customer Data Platforms

Posted by Dennis Egen on Mar 26, 2019 8:36:17 AM

For years, marketing executives wanted to have a 360-degree view of their customers. At first, it was a matter of collecting the data. Now, we have the opposite problem. We've got so much data, we need new ways to collect and use it.

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What is Brand Architecture, Anyway?

Posted by Dennis Egen on Mar 18, 2019 12:41:23 PM

Let's face it: The term "Brand Architecture" sounds like one of those fancy marketing terms that goes along with "synergy" and "best practices." But, when your CMO comes to you and says that you need a strong brand architecture so that your customers can have a clear understanding of the value proposition for the entire brand family, what does that really mean?

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Why digital marketing should be the main dish on your marketing plate in 2019

Posted by Dennis Egen on Mar 8, 2019 11:52:30 AM

In business, digital marketing used to be relegated to just a side dish. It was nice to have, but it wasn't the central focus of your marketing campaign. Most businesses spent the bulk of their marketing dollars on email marketing and other non-digital forms of advertising.

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The Security Conscious CMS Buyer's Guide

Posted by Dennis Egen on Mar 1, 2019 10:38:42 AM

Your new house is complete. You’ve spent painstaking hours with an architect and builder to create your dream house. The cost was high, but it was worth it. However, you find that the kitchen doesn’t quite feel right once you stand in it. You want to change a few things. Unfortunately, that’ll require another project and another payout to the architect and builder.

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